INTELLIGENT DEMAND | CURRENT
Associate Media Director, Denver, CO
Intelligent Demand delivers real revenue transformation. We partner with our clients to create, develop, execute, and optimize demand generation and sales enablement program that drive revenue. We work together in an efficient, agile way that converts prospects into leads, leads into customers, and customers into advocates.
We've proven that a holistic approach—one that aligns strategy, technology, creative, media, and analytics—is the best model that delivers ongoing ROI in today’s complex buying environment.
MARKETING CONSULTANT | CURRENT
IMM | JUL 2017 - NOV 2018
Associate Media Director, Boulder, CO
Industries: Tech, Restaurant/QSR, Telco, B2B, Pet, Apparel, Baby, Pharma
Clients: Roku, Sphero, Craftsworks/Rock Bottom Brewery, PureTalk, True Blue/People Ready, I and Love and You, Pearl iZUMi, Lillebaby, iGenex
H&L PARTNERS | APR 2014 - JUN 2017
Media Supervisor, San Francisco, CA
Clients: Toyota (regional), McDonald's (6 regional clients), Scion (regional), Oakland Museum of California, Fernet Branca, Pharmaca
LIVEWINE | DEC 2013 - DEC 2017, roughly (startup world...starts, ends, and starts again)
Vice President of Marketing, San Francisco, CA
PEREIRA & O’DELL I FEB 2012 - MAR 2014
Media Strategist, San Francisco, CA
Clients: Airbnb, Skype, The Cheesecake Factory, Intel/Toshiba, Social Power, Sundance, New Biz
26DOTTWO I NOV 2011 - JAN 2012
Media Planner, San Francisco, CA
Clients: Pop Chips, Whole Foods Market
DRAFTFCB SF I JUN 2010 - NOV 2011
Assistant Media Planner, San Francisco, CA
Clients: Pacific Gas & Electric Co., Taco Bell, Engage360, Kikkoman, HP, Habitat for Humanity
GAMES2U ENTERTAINMENT I JUL 2009 - MAY 2010
Local Marketing Manager, Austin, TX
Associate Media Director, Denver, CO
Intelligent Demand delivers real revenue transformation. We partner with our clients to create, develop, execute, and optimize demand generation and sales enablement program that drive revenue. We work together in an efficient, agile way that converts prospects into leads, leads into customers, and customers into advocates.
We've proven that a holistic approach—one that aligns strategy, technology, creative, media, and analytics—is the best model that delivers ongoing ROI in today’s complex buying environment.
MARKETING CONSULTANT | CURRENT
- Strategic marketing and media services to clients seeking leadership and experience
- Companies for whom I've contracted include but are not limited to: DStreet PR, Amelie, Barnhart USA, JuJuBeGone, IMM, SpectrumAEC, The Wayback Austin Boutique Hotel, Meghann Conter (local marketing shop)
IMM | JUL 2017 - NOV 2018
Associate Media Director, Boulder, CO
Industries: Tech, Restaurant/QSR, Telco, B2B, Pet, Apparel, Baby, Pharma
Clients: Roku, Sphero, Craftsworks/Rock Bottom Brewery, PureTalk, True Blue/People Ready, I and Love and You, Pearl iZUMi, Lillebaby, iGenex
- Group lead beyond the day-to-day providing vision and direction on the bigger picture and how teams impact the client, brand, and agency
- Client strategist and operational leader focusing on strategic solutions for clients through innovative and scalable media strategies
- Consistent involvement in new business research and pitches
- Deep expertise in certain channels/technologies as well as a broad understanding of all media and their impact on the consumer journey
- Proactive leader in pursuit of new ways for the agency to improve efficiencies and productivity, leverage technology for analytics, increase collaboration and grow top and bottom line agency growth
- Participant and coordinator of in first to market attribution testing with Amazon
H&L PARTNERS | APR 2014 - JUN 2017
Media Supervisor, San Francisco, CA
Clients: Toyota (regional), McDonald's (6 regional clients), Scion (regional), Oakland Museum of California, Fernet Branca, Pharmaca
- Digital Supervisor leading strategy, planning, negotiations, execution and analytics for Toyota, McDonald's and OMCA
- Point on multi-million dollar evergreen initiatives driving cost effectiveness and measurable ROI at scale
- Additional experience/client work with multi-media strategies including paid social/influencer/brand ambassador executions + streaming/OOH/print + brand awareness
LIVEWINE | DEC 2013 - DEC 2017, roughly (startup world...starts, ends, and starts again)
Vice President of Marketing, San Francisco, CA
- Online wine startup founded by a small group of passionate wine drinkers and innovators in 2011 with a focus on connecting wineries directly to consumers
- Developer of marketing strategy and business plan focused on growth and sustainability
- Facilitate and advise on key business decisions bridging concept, development, and execution
- Ideate with professionals cross-industry yielding an ongoing lean and agile business structure
PEREIRA & O’DELL I FEB 2012 - MAR 2014
Media Strategist, San Francisco, CA
Clients: Airbnb, Skype, The Cheesecake Factory, Intel/Toshiba, Social Power, Sundance, New Biz
- Lead planner on Airbnb's first-to-market branding initiatives with specialization in digital/mobile/social
- Strategist for Skype’s first branding campaign with international reach and curated partner programs
- Manager on Intel/Toshiba’s Emmy winning social film campaign “The Beauty Inside”
26DOTTWO I NOV 2011 - JAN 2012
Media Planner, San Francisco, CA
Clients: Pop Chips, Whole Foods Market
- Lead planner for OOH strategic planning, specifically for Pop Chips’ 2012 London product launch
- Digital and Radio strategist for Whole Foods Market in multiple regions throughout the country
- Manager of publisher relations, executions, optimizations, reporting and seasonal budgets
DRAFTFCB SF I JUN 2010 - NOV 2011
Assistant Media Planner, San Francisco, CA
Clients: Pacific Gas & Electric Co., Taco Bell, Engage360, Kikkoman, HP, Habitat for Humanity
- Digital, B2B, and trade print planner providing marketing solutions to prospective and current clients
- Strict involvement in seasonal DR and branding campaigns for PG&E
GAMES2U ENTERTAINMENT I JUL 2009 - MAY 2010
Local Marketing Manager, Austin, TX
- Corporate headquarters local marketing manager for national franchised company focused on gaming & entertainment
- Local marketing strategy lead across traditional, digital, social and SEM
- Developed lead gen. avenues and ongoing refinement of local plans with limited advertising budgets
Technical Skills | Experience
Variety of ad servers (DFA/DCM, Sizmek, AdForm), ComScore, Nielsen, Hitwise, Google Analytics, Excel, attribution tracking, programmatic, XD, social, SEM, influencer, custom partnership & traditional media
Education
University of Texas, McCombs College of Communications, 2006-2009
BS: Advertising with minor equivalent in Spanish
Texas Media program: Concentration in Media Planning and Research
Variety of ad servers (DFA/DCM, Sizmek, AdForm), ComScore, Nielsen, Hitwise, Google Analytics, Excel, attribution tracking, programmatic, XD, social, SEM, influencer, custom partnership & traditional media
Education
University of Texas, McCombs College of Communications, 2006-2009
BS: Advertising with minor equivalent in Spanish
Texas Media program: Concentration in Media Planning and Research
