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If you're seeking strategic solutions to grow a product or brand in this crazy digital world, but don't quite know where to start, let's chat.
From individuals launching a brand to large agencies looking for a fresh set of eyes on perspective, my unique experiences with the "big dog" agencies & startup dreamers has given me the insight to help anyone large or small develop a roadmap for success. |
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MEDIA
Digital
My experience with digital channels & platforms - mobile, social, programmatic, video, native, CTV, audio, affiliate, search, analytics, B2B and more - helps clients and teams evaluate the most effective media mix to meet marketing goals and objectives.
My experience with digital channels & platforms - mobile, social, programmatic, video, native, CTV, audio, affiliate, search, analytics, B2B and more - helps clients and teams evaluate the most effective media mix to meet marketing goals and objectives.
Traditional
Digital may be trendy, but traditional media certainly isn't dead. There is, however, a balance between the old way of doing things and the modern approach to these mediums. From print, to radio, to billboards and events, I will help you to evaluate how best to integrate these channels into your mix.
Digital may be trendy, but traditional media certainly isn't dead. There is, however, a balance between the old way of doing things and the modern approach to these mediums. From print, to radio, to billboards and events, I will help you to evaluate how best to integrate these channels into your mix.
Optimization & Analysis
Analysis paralysis is no good for anyone. And with more and more data each day, it can be difficult to digest, analyze, and learn from the overwhelming volume of numbers. So why attempt the feat when someone else can lend a hand?
Analysis paralysis is no good for anyone. And with more and more data each day, it can be difficult to digest, analyze, and learn from the overwhelming volume of numbers. So why attempt the feat when someone else can lend a hand?
STRATEGY
Brand Building
Building a brand and developing a strategic roadmap isn't a walk in the park. It takes experience, a credible and forward looking perspective, understanding your customer, identifying growth barriers and opportunities, and the drive to be both a valuable strategist and brand partner.
Building a brand and developing a strategic roadmap isn't a walk in the park. It takes experience, a credible and forward looking perspective, understanding your customer, identifying growth barriers and opportunities, and the drive to be both a valuable strategist and brand partner.
Innovation & Insights
With a constantly evolving ecosystem, keeping up with marketing trends can make or break your chance for success. Staying abreast of industry trends, providing thought leadership, and fostering a test/learn/implement environment creates stronger, smarter teams internally, and gains trust externally.
With a constantly evolving ecosystem, keeping up with marketing trends can make or break your chance for success. Staying abreast of industry trends, providing thought leadership, and fostering a test/learn/implement environment creates stronger, smarter teams internally, and gains trust externally.
Team Dev & Organization
The old adage still holds true; you're only as strong as your weakest link. Identifying strengths, weaknesses, and opportunities early on empowers individuals and team leads alike to improve operational efficiencies, ultimately leading to overall and long term company health.
The old adage still holds true; you're only as strong as your weakest link. Identifying strengths, weaknesses, and opportunities early on empowers individuals and team leads alike to improve operational efficiencies, ultimately leading to overall and long term company health.
